Hello again,
Believe it or not, we have more new features and updates to share with you all! We are a small team and are playing a little bit of "Catch Up" in letting you all know what we have been working on.
Before we get to the details of this update, let’s start with a well-known fact. Content helps drive SEO. You’ve heard it a million places, and you’ve even heard from us about how creating high-quality, relevant, and targeted content such as blog posts will help your site rank in search engines to show up to people with relevant search terms.
Many of you
have created blog posts. Great, now what? Well, we want to do our best to convert the people who land on your website because of this content, to become customers of your products. To this end, we already had “product cards” which show up on the side of the blog (or the bottom, on mobile). The goal of these cards is to highlight related products which they can click into.
Although still valuable, the challenge with these cards, particularly on mobile, is that they don’t show up in the blog, but outside of it, at the bottom of the page for mobile users. To solve for this problem, we have a new feature to announce:
🚨 New Feature:Embedded Products in Blogs 🚨
What it is: To ensure that your blog readers are seeing the product that you want to highlight and drive sales for, we’ve added “embedded products” for blog posts. These are similar to product cards, but with significantly more contrast (to draw attention to them), and embedded within the blog post, rather than outside of them.
Why it Matters: With embedded products, your website visitors will more easily be able to see what products and tours relate to the blog post. On mobile devices, the recommended product will not be pushed to the bottom of the page. This will increase traffic to your product pages, and, in turn, increase your conversions and direct bookings!
How it Works: These product
embeds will automatically choose a product with the same category as the blog post, or a random one if no category is selected. You can also manually select which product to embed, or disable the feature, within the blog editing feature in your Gondola account. To learn more about how to enable Embedded Products in your Blogs, read this help article:
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2. Website Editor Overlay Updates
We have made a number of small updates to the Pastel Interface overlay to make the navigation more intuitive and reduce accidental exits of it to the rest of the platform when trying to get back to viewing comments. In the same experience, we have added a “Help” icon. Clicking this icon displays a dropdown list of some of the latest and most helpful
resources.
3. Better Search Experience in the Platform
The search functionality in the platform for products, blogs, and categories has been significantly improved. Searches now return results from all pages, not just the current page. The default number of results shown on a page has also been increased from 5 to 10, and users' preferences for number of results to show per page will now be remembered if they leave the page or refresh it.
4. SEO Ranking Reports
Moving forward, only customers that have purchased the Premium SEO package will receive SEO Ranking Reports. If you have not purchased the premium package and you wish to learn more about how this can exponentially increase your SEO rank and direct bookings, please click here: https://gondola.travel/premium/
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