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In case you missed the report...
We tracked ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode for six months. 530 real traveler questions. Over 400,000 AI answers.
The report told you what's happening. Search visits per operator website are down about 41% in two years. Ranking #1 on Google isn't enough anymore.
The webinar is about what to do about it.
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The one page. We built a single new page, specifically for AI. Operators who had it showed up in 53% of the questions we tracked. Operators without it: 24%. That's the 121%.
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The K2B formula. Known, Knowable, Booked. One way to think about every step from the first "best food tour in Cincinnati" all the way to the booking.
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My gift to you. I hand you the 8-page prompt we wrote to generate that page for your own business. Run it on your website. Publish it. Grow direct bookings.
That last part is the reason to watch. You don't leave with a theory. You leave with the page that you can use in your business immediately.
→ Watch the replay here
This is the clearest explanation I can give you of why your direct bookings are soft this year, and what the operators winning are doing differently.
And honestly, it's a long weekend. Season is winding down. You don't have to take notes or do anything. Put it on the TV, pour something tasty, and let it run.
I believe operators win over OTAs in the long term. But you have to show up where the traveler is asking. Right now, that's AI.
Go watch it. Tell me what you think. |